CRM Evolutions 2018 – From Operations to Intelligence

From Operations to Intelligence: The Continued Evolution of Marketing, Sales, and Customer

The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the technologies, including artificial intelligence, account-based marketing, customer experience, customer data platforms, and talent management, that are driving this growth; the overall vendor landscape; what these changes mean; and how they will affect individual companies. It dives into alignment and go-to-market strategies, new perspectives where data now serves as intelligence, and why these areas will become game changers for your organization and careers.