Qualtrics $12B Offer | Techcrunch

Anand Thaker, a martech consultant who keeps close watch on the companies, says it’s a reasonable deal for both parties. “SAP needs cash and this seems like an excellent opportunity for them to return those funds to the coffers. Silver Lake is likely to come out healthy of funds from the pending VMware deal [with Broadcom],” he said. That deal is still subject to regulatory approval.

Article: Qualtrics has $12B offer on the table to go private | TechCrunch

…additional thoughts.

Their offer per share is just above 18, which sounds in line. Confirmed that Egon, Silver Lake co-CEO, is still on the board, so no doubt he’s been navigating Qualtrics for this deal.

Over the last year, Qualtrics has been streamlining and refocusing to its core business of CX untangled from but maintaining a mutually beneficial relationship w. SAP and their goals.

SAP needs cash, and this seems like an excellent opportunity for them to return those funds to the coffers. Silver Lake is likely to come out healthy of funds from the pending VMWare deal.

I feel that Qualtrics has an excellent opportunity to use better intelligence – use of data and forms of AI – for greater productivity and content creation/delivery. These will be strong areas for next-gen customer engagement and growth, even in economically uncertain times.