Tune Your Go-To-Market Strategies to Cope w/ Budgetary Headwinds

A retrospective review of recent GTM (go-to-market) strategies and tactics, which I helped jumpstart and save marketing from drastic cuts while still maintaining revenue and retention goals.

How to tune your GTM strategies to cope with budgetary headwinds (martech.org)

Grateful to the Martech.org editorial team for their help.

The article was also selected in Linkedin’s Collective newsletter “This Week in Marketing: Learning from the Best – Inspiration in B2B marketing” series.