Capterra, a software directory website, recently released the results of a research study comparing the popularity of various Marketing Automation vendors. The comparison focused on available stats from Alexa, Compete, Google and Twitter data as well as some user data. While top marks went to familiar companies such as Eloqua, Hubspot, and Infusionsoft (all NeoMarketing Partners), I was concerned about the consistency of the metrics and the interpretation of the meaning behind ‘popularity’. Kudos to the Capterra team in bringing the data together, noting a lack the potential holes and opening up to feedback on their study.
‘Popular’ Marketing Automation Vendor Study
‘Popular’ Marketing Automation Vendor Study
‘Popular’ Marketing Automation Vendor Study
Capterra, a software directory website, recently released the results of a research study comparing the popularity of various Marketing Automation vendors. The comparison focused on available stats from Alexa, Compete, Google and Twitter data as well as some user data. While top marks went to familiar companies such as Eloqua, Hubspot, and Infusionsoft (all NeoMarketing Partners), I was concerned about the consistency of the metrics and the interpretation of the meaning behind ‘popularity’. Kudos to the Capterra team in bringing the data together, noting a lack the potential holes and opening up to feedback on their study.