Clip from CRM evolution 2018 talking about the value of integrated account-based marketing (ABM) for B2B operations. — Anand Thaker: The idea of account-based marketing really is all about orchestration. Traditionally, you know all about the sales and marketing wanting to be its own departments, doing its own thing, and that’s all changing. Consumers don’t give a crap. Why should we?
The Case for Account-Based Marketing (Video)
The Case for Account-Based Marketing (Video)
The Case for Account-Based Marketing (Video)
Clip from CRM evolution 2018 talking about the value of integrated account-based marketing (ABM) for B2B operations. — Anand Thaker: The idea of account-based marketing really is all about orchestration. Traditionally, you know all about the sales and marketing wanting to be its own departments, doing its own thing, and that’s all changing. Consumers don’t give a crap. Why should we?